ClickFunnels 2.0 – Everything You Need To Know

ClickFunnels 2.0

By Ecombridges    •   Updated December 18, 2022

Clickfunnels is a privately-owned SaaS business making over $100 million/yr with over 100K recurring customers. This article will show you everything you need to know about Clickfunnels 2.0, their new major release with tons of new features. Read on!


Russell Brunson and Todd Dickerson introduced Clickfunnels to the market in 2014 to make it easier to create sales funnels without needing developers.

Clickfunnels website

As you can see, Clickfunnels is an online sales platform built for entrepreneurs to easily create sales funnels and rapidly grow their businesses in the digital age.

A sales funnel is excellent for maximizing conversion as it does not distract customers; you do everything to make them buy your products and offers. Indeed, you guide potential customers through the entire sale process step-by-step and point them straight to the single product or service necessary to solve their problem.

Turn your leads into customers
Sales funnel

Furthermore, you can follow up with visitors via email even after they leave your sales funnel. You get a fully automated sales funnel so you can make sales even when you sleep!

Clickfunnels 2.0

The brand new iteration of the platform, Clickfunnels 2.0, is set to release sometime this year in 2022. It was officially announced in September 2021 at the Funnel Hacking Live event (FHL). Those lucky enough to attend were granted a world premiere of all the new features before anyone else.

This article will discuss the plans, pricing, cost as well as several of the new key features.

Clickfunnels 2.0 Overview

In the past, many customers criticized Clickfunnels for its lack of customer support and complained that the company didn't release the requested features on time. Furthermore, they showed dissatisfaction with some page speed issues and how prices did not appear to align with the platform's offerings.

Instead of a minor facelift to the existing codebase with some new elements padded on, Clickfunnels 2.0 is built entirely new from the ground up as a separate application. Despite this, the original version will continue to have ongoing support well into the future.

Some key differences separate the two versions of the platform.

Although Clickfunnels 1.0 required individual sales pages to be created before merging into one big sales funnel, the 2.0 iteration will let businesses create an entire ecosystem across a website at once.

Additionally, universal page features such as footers and menus required copy/paste across any page you desired them to exist. Yet, Clickfunnels 2.0 provides the ability to update similar related items across every page automatically.

What Happens to Clickfunnels 1.0?

Businesses will not lose anything by upgrading to the 2.0 version, as it retains all the features of the original but includes new elements such as CRM funnels, tools for visual automation and blogging, membership sites, and eCommerce functionality.

The two versions will co-exist, so switching from the previous version to Clickfunnels 2.0 will set the version 1 account to a maintenance plan.

This co-existence means you can retain all the information and funnels built in the original version and utilize them as long as you want unless you want to start over from scratch in Clickfunnels 2.0.

You can even use them simultaneously to manage existing funnels and create new ones, building new projects on the latest version.

Last year, the original version started seeing critical changes, including support for live chat. The company's shift in prioritization was reflected in the significant growth of staff members for customer support, affecting the platform's quality and customer service.

Regardless of how amazing this may sound, it does not compare to the overwhelming number of new features coming in the 2.0 version. There is much anticipation and excitement for Clickfunnels 2.0.

New Features of Clickfunnels 2.0

This platform adds multiple items to the equation.

Funnel Hub

The Funnel Hub serves as the main headquarters of the site, providing a primary admin control panel. You can easily navigate your admin panel in Funnel Hub to manage existing pages, create new pages, store pages, write blog posts, and use the customer center.

As you see, the Funnel Hub is a convenient tool that makes oversight very easy.

Tasks that used to require you to move from one page to the next can now be accomplished in a single place, saving you loads of time, and Funnel Hub is friendly for beginners.

Sales funnel with Clickfunnels 2.0
Sales funnel: turn your leads into customers

Visual Automation Builder

An additional feature known as the Visual Automation Builder gives you the tools to customize funnel flow and the individual pages that go with it. The goal is still to make building sales funnels easier for users, and it's now possible to build complex funnels with a superior interface.

It also allows A/B testing of any sales funnel portion and conditionally updates it in real time. Similarly, you can trigger emails based on the behavior of users, utilizing the total data and statistical analysis captured across multiple pages. Indeed, you get a proper visualization of the current status of the overall funnel.

Blog Builder

The Blog Builder represented one of the most requested features in the previous 1.0 version. Unfortunately, this feature was missing before the introduction of Clickfunnels 2.0.

Blog Builder lets users create and publish posts to a blog, which is critical when trying to generate organic traffic.

Reduced Loading Time

With all of the great, unique features built into Clickfunnels 1.0, it demanded excessive load times. The good news is that users will find no such problem in Clickfunnels 2.0, a version packed with even more features with reduced load.

It's faster and more responsive than ever, hosted in the cloud. Believe it or not, the company claims the product operates more efficiently than any alternative you may find on the market, including Groove Pages, Shopify, Kartra, Kajabi, and Keap.

Real-Time Funnel Analytics and Stats

Clickfunnels 2.0 provides users with a dashboard displaying real-time analytical data to deliver all the relevant information related to the performance of your sales funnels. Users can receive an organized general performance overview or implement custom reports to dig even deeper.

These custom reports allow you to apply filters and observe how well sales funnels convert across different pages. A “Live View” option is also available for those demanding even more information.

As an aggregate, Clickfunnels 2.0 analytics makes it easier than ever to optimize sales funnels with real-time data providing what works versus what is struggling. Therefore, based on data, businesses can quickly identify and apply strategies to increase conversion rates.

Customer Center

Clickfunnels 2.0 allows for the establishment of a dedicated Customer Center. Here, you can host and manage everything for your customers. They can find their credit card information, payment history, courses, lead magnets, etc.

The customer can track their shipping directly through the Customer Center if you have a business that needs to ship physical products. On the other hand, if your company sells online courses, customers can access them directly through this feature.

Keeping everything in a single, unified space within a customer center helps companies enhance the visibility of their sales channels across different global products.

Global Products

This feature makes it possible to sell an identical product across multiple funnels with one account. It affords you multiple channels of income with the aid of upsells and serves as an exceptional feature for product management.

Universal Elements

A common complaint in Clickfunnels 1.0 was that you had to recreate standard user interface elements like headers, footers, and menus for every single page, despite their similarity. Adding the same footers and headers across all your sales channel pages can be a nightmare.

The feature known as Universal Elements allows the same elements to be automatically rebuilt and available on every single page. If you update a single element on a page, you can see your change reflected everywhere you intended for that element to be.

Simultaneous Editing and Team Collaboration

For working across teams, these two are highly beneficial features. Team Collaboration allows access to various parts of the sales funnels to authorized individuals without sharing general passwords.

Funnel-building users can access the builder, for example. However, because they do not have access to general passwords, such users won't be able to view your funnel analytics or support. It's up to the admin to decide who has proper access, so you keep control of your data.

Data control is crucial if you have a large team in which everybody needs to focus on their assigned tasks without infringing on the duties of others. It's also critical if you outsource multiple parts of the process for funnel building and are hesitant to give outsiders complete access to your account.

Conversely, Simultaneous Page Editing works in a way that is comparable to Google Docs. It is now possible to build funnels and edit pages with other team members in real time, thereby increasing the efficiency of the entire operation.

eCommerce Site Builder

Another valuable feature absent in the prior version of Clickfunnels includes functionality for eCommerce. Now, you can develop a full-fledged digital store complete with account log-ins, global products, and a shopping cart.

In particular, the Shopping Cart Builder has a speedy checkout experience. You can use it to create funnels through an upsell flow and forms for pre-checkout and post-checkout upsells or downsells, with multiple conditions set to maximize earnings.

Previously, users would need a separate subscription to access dedicated eCommerce platforms like BigCommerce or Shopify. With Clickfunnels 2.0, it's all built-in.

Course Builder 2.0

Clickfunnels 2.0 has a completely overhauled development platform for online courses, using fresh templates and a brand-new interface. It allows you to host your video lessons in a secured, optimized way, cached for you.

Other Features

Additional features in Clickfunnels 2.0 include:

  • A new page builder allows users to create individual posts separate from all sales funnels.
  • Clickfunnels 2.0 empowers users to build and trigger personalized email workflows based on their customers' behavior.
  • Sending custom emails is much easier thanks to an intuitive editor with drag-and-drop functionality.
  • The upgraded membership platform allows you to create beautiful membership sites where subscribers can access exclusive premium content.
  • New custom CRM funnels help in converting potential prospects into customers and allow you to follow up on any possible leads to offer support and close deals.

Benefits of Clickfunnels 2.0

More Features

The latest iteration of the Clickfunnels platform makes it an exceptional tool for online sales. It takes all the elements done correctly in version 1 and improves upon them while ironing out the earlier tool's weaknesses.

The new Clickfunnels 2.0 platform comprises many improved features compared to the original. You will see everything you got in the previous version here but in a bigger and better capacity.

Ease of Use

The goal of Clickfunnels 1.0 was to build sales funnels faster and easier. That was its biggest strength and what blew up its popularity over the past 10 years.

With Clickfunnels 2.0, the experience is now more user-friendly and convenient. Even without prior exposure to the original version, users will easily have no issues using Clickfunnels 2.0.

A/B Testing

The built-in functionality for A/B testing is a splendid feature, and like the rest of the platform, it is simple to use. You can easily duplicate pages, implement small changes, and direct the traffic you desire to version A or version B to improve your conversion rate.

WordPress plugin

For those hosting their sites with WordPress, ClickFunnels makes adding pages for funnels easy and achievable with a dedicated plugin. WordPress plugins generally eliminate the stress of adding specific functionality to a site.

While the 2.0 version is not out yet, you can easily acquire an extended free trial of the platform itself, letting you play around with all the features as soon as possible.

Follow-Up Funnels

How Clickfunnels 2.0 deals with email sequencing and automation make it very comfortable to work with. Indeed, Clickfunnels 2.0 breathes new life into their built-in platform for auto-responding, known as Follow-Up Funnels.

The result is an identical feel and look to the funnel builder, equipped with advanced logic and powerful functionality in a beautiful interface.

Not only has the flow for auto-responder been improved, but Clickfunnels 2.0 upgrades the email editor so that you can even split-test email subject lines to users.

Funnel Sharing

One of the best features of the original version is the ability to share your company's personal sales funnels with other impresarios.

Yet, Clickfunnels 2.0 takes this idea even a step further. The new platform allows you to share a workspace entirely with others, compromising your storefront, follow-up funnels, the home page, and others directly from the funnel hub.

Cost of Clickfunnels 2.0

In the previous version, the cheapest plan required users to pay $97 per month, a relatively high rate compared to all the other essential tools necessary for online business.

The premium version of the plan, which includes tools to manage affiliates and an auto-responder, costs upwards of $297 per month.

While the pricing of the new version has yet to be announced, it's expected that we will hear about it just before launch.

The new features of the Clickfunnels 2.0 version are designed to cater to entrepreneurs, course creators, speakers, and general industry experts who generate leads and get sales.

How to Access the Beta

Clickfunnels provided attendees of the 2021 FHL the opportunity to receive early access to the Beta as part of the event. These people can now get early access to the new features as soon as Clickfunnels release them.

If you didn't attend Funnel Hacking Live, you'd need to wait for an invitation for the Beta or the general 2022 public release of the product.

Currently, the features are still limited as the company is early in Beta. They will release all features over the next few months. Clickfunnels plans to provide training as they include more functionality.

Training will begin delivery to you soon for those who have signed up as founding members.

Recent Acquisitions

To make the platform the best in the industry, Clickfunnels has acquired several reputable companies whose technologies are designed to enhance the product:

  • Voomly provides all the tools entrepreneurs require to create professional, compelling videos to share with the world.
  • Doodly is software that enhances and simplifies the creation of whiteboard animation videos in minutes.
  • Talkia is a text-to-speech program with realistic sound. Finally, an automatic script is an AI copywriting tool designed to automate the process of writing sales pitches.


As you can see throughout this review, we've analyzed in full detail what Clickfunnels 2.0 is bringing to the table and explored many notable changes.

By the words of Russell Brunson, all of these revisions arise from the platform's primary purpose to solve a practical problem.

They include developing an online business around websites, finding the right place to sell your physical or digital goods, sending effective emails for marketing purposes, and promoting your online brand through blogging.

The original Clickfunnels 1.0 failed to provide intuitive, direct, and simple solutions for business needs, so the 2.0 version addresses these deficiencies and provides easy-to-apply, practical solutions.

Examples of new features in Clickfunnels 2.0 include the Blog Builder, new custom CRM funnels, Funnel Hub, a new visual automation builder, eCommerce, and membership sites.

Without a doubt, Clickfunnels 2.0 evolved 1.0 from what was a quality funnel platform is an all-in-one solution for business management.

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