9+ Best DIY SEO Software to Rank Fast on Google in 2024

Best DIY SEO software

By Ecombridges    •   Updated January 6, 2024

DIY SEO software is a great way to improve your website's rankings on search engine results pages. With the right SEO tools, you can quickly and easily optimize your website for better visibility in organic search, boost your ranking potential, and drive more qualified leads to your site.

In this post, we'll highlight some of the best DIY SEO software available, so you can get started optimizing your website for maximum search engine visibility.

We cover free DIY SEO tools, as well as those with paid plans so that you can select the best option for your budget and needs.

Top 3 DIY SEO Software in 2024

If you don't have time to read, here are the top 3 DIY SEO tools:

  1. Semrush
  2. Surfer SEO
  3. Frase

What are all the Best DIY SEO Software and Tools in 2024?

1. Semrush


SEMrush is one of the most popular, powerful, and comprehensive SEO tools. It offers various features to help you optimize your website, including keyword research analysis, backlink monitoring, rank tracking, on-page optimization tools, and more.

It's also extremely user-friendly, so you can quickly update your website to boost its ranking potential.

Over 10 million people have already used Semrush, and 30% of Fortune 500 companies rely on it. This SEO tool has been recognized as one of the best DIY SEO software, winning more than 21 international awards.

Key Features

  • Keyword Research: Organic and PPC keyword research tool.
  • On-page SEO: Audit and optimize your pages for improved SEO performance.
  • Competitor SEO Analysis: Monitor and compare your competitors' SEO performance to see where you can improve.
  • Content Marketing: Create an impactful content plan supported by data-driven insights.
  • Rank Tracking: Monitor search engine rankings for keywords.
  • Social Media Management: Boost your brand's visibility and reach by leveraging its social media posting and analytics platform.
  • Backlink Analysis: Track incoming links to your website and increase your website's authority with link-building campaigns.


Semrush comes with 3 plans, and you can save up to 17% if you pay annually.

  • Pro ($119.95/month): 5 projects, track 500 keywords. Use SEO, PPC, and social tools.
  • Guru ($229.95/month): 15 projects, track 1500 keywords. Access all the Pro features, plus the Content Marketing Toolkit, historical data, and more.
  • Business ($449.95/month): 40 projects, track 5000 keywords. Access all in the Guru plan, plus advanced features.

Key Takeaways

Semrush is one of the most comprehensive and well-loved DIY SEO software, with a powerful suite of features to help you boost your website's visibility. It's also user-friendly.

With 10 million people who have already used its SEO tools, Semrush is an excellent option for any online business looking to improve its SEO performance.

2. Surfer SEO

Surfer SEO

Surfer SEO is an advanced on-page SEO tool that can help you rank on Google. I use it for all my articles, especially the Content Editor and Audit features.

This DIY SEO software tells you which NLP keywords you should use in your articles and how often. It gives you a Content Score based on your structure, headings, terms, and NLP keywords.

By assessing your competitors on the first page of Google for related keywords, Surfer SEO gives you a competitive edge in no time.

Key Features

  • Content Editor: Quickly optimize your content with AI-powered Surfer SEO Editor.
  • Audit: Conduct an in-depth analysis of your existing articles for better on-page SEO optimization.
  • Keyword Research: Get the data-driven insights you need for keyword research, define your SEO strategy, and plan your content production.
  • Grow Flow: Their AI growth management platform tells you which keywords you should add to your existing content, ideas for new articles, and more. Connect your Google Search Console and let Surfer do its magic!
  • Domain Planner: This tool helps you organize the process of making your website's content better based on data from Google Search Console and Surfer.
  • SERP Analyzer: Look for correlations between how high your website ranks on Google and your on-page SEO efforts.


  • Basic ($59/month): 10 articles/month, 20 audits/month, optimize and track 2 websites.
  • Pro ($119/month): 30 articles/month, 60 audits/month, optimize and track 5 websites.
  • Business ($239/month): 70 articles/month, 140 audits/month, optimize and track 10 websites.
  • Enterprise: Custom pricing and limits.

3. Frase

Frase AI SEO

Frase AI revolutionizes how you create content; it allows you to research, write, and optimize SEO-rich material quickly – giving you more time to focus on your business.

More than 30,000 SEO professionals use Frase to help them rank on Google with SEO-optimized articles.

Key Features

  • Content Brief: Create a unique content brief in minutes for each article.
  • Content Writing: Create engaging, compelling marketing copy with the help of AI.
  • Content Optimization: Assess your content against that of your top search competitors to improve your rankings.
  • Content Analytics: Unlock a plethora of new content and prevent your articles from becoming obsolete.


  • Solo ($14.99/month): write and optimize 4 articles per month.
  • Basic ($44.99/month): 30 articles per month.
  • Team ($114.99/month): unlimited articles and 3 user seats.

Key Takeaways

Frase is not a traditional SEO tool, as it allows you to research and create content optimized for search engines. It accurately assesses the relative complexity of a topic, recommends related content, and suggests questions to answer or topics to explore to create an SEO-rich article.

4. Mangools KWFinder

Mangools KWFinder

Mangools helps you find long tail keywords with low competition with their KWFinder tool. It's one of the best DIY SEO software solutions for businesses looking to optimize their organic traffic and rank higher on Google.

Thousands of small businesses and large companies like Airbnb or Adidas use Mangools KWFinder.

Key Features

  • Keyword Research: Discover long-tail keywords with low competition, and find lucrative keyword ideas.
  • SERP Analysis: Analyze a keyword's top 10 Google results and find ranking opportunities.
  • SERP Watcher: Track keyword position changes instantly to stay ahead of the competition.


You can save about 35% with annual plans. Mangools KWFinder offers 3 plans:

  • Mangools Basic ($29.90/month): 200 tracked keywords.
  • Mangools Premium ($44.90/month): 700 tracked keywords.
  • Mangools Agency ($89.90/month): 1500 tracked keywords.

Key Takeaways

Mangools KWFinder is an all-in-one keyword research tool that helps you find profitable niche keywords and optimize your content for search engines. It is suitable for both small businesses and large companies. It offers a range of affordable pricing plans and an intuitive user interface.

5. SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is a comprehensive suite of SEO tools to help you optimize your website for organic search. It is a software application you install on your computer. It helps you track key SEO metrics, like keyword rankings, backlinks, traffic levels, and more.

The software also offers detailed reports to help you better understand how well your SEO efforts are paying off.

It includes four powerful software tools:

Key Features

  • Rank Tracker: SERP tracking/analysis, local or YouTube rank tracker, and more.
  • Keywords: research tools, difficulty checker, gap finder.
  • Backlinks: analysis, history, link prospecting, toxic backlink removal.
  • Technical SEO: site audit, page speed checker, site structure visualization.
  • Website Auditor: technical and on-page SEO audits, content optimization, and more.
  • Content: SEO content optimizer
  • Competition research
  • SEO SpyGlass: backlink analysis and competitor research.


  • Free: try the service for free and access 4 SEO tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. 
  • Professional ($299/year): All in Free, plus saving projects, scheduled SEO tasks, and more.
  • Enterprise ($499/year): access all the features from Professional, plus export SEO reports and data, and more.

Key Takeaways

SEO PowerSuite is a powerful and affordable desktop SEO tool for finding, analyzing, and optimizing your content for search engines. It includes four powerful SEO tools that help you track key SEO metrics and understand how well your efforts are paying off.

You can also access helpful features, including SEO content optimizer, technical and on-page SEO audits, and competitor research.

6. Serpstat


Serpstat is an all-in-one SEO platform that provides keyword research and analysis to help search engine optimization experts get the most out of their campaigns.

Over 800,000 SEO professionals and companies like Shopify, Samsung, Philips, Lenovo, L'Oréal, Deloitte, and more use Serpstat for their SEO needs.

Key Features

With over 50 SEO and PPC tools, marketing professionals and digital agencies of all sizes can effortlessly assess a website's performance, analyze competitors, develop content strategies, identify relevant keywords and backlinks, audit websites for optimization opportunities, and track daily ranking progress.

  • Keyword Research
  • Keyword Trends
  • Rank Tracking
  • Content Analysis
  • Competitor Analysis
  • Backlink Analysis
  • Site or Page Audit


Serpstat has 4 pricing plans, ranging from $69/month to $499/mo. However, you can save an extra 20% with an annual plan. Plans have different limits, so I suggest you try the Lite plan first to see if it fits your needs and scale later as your business grows.

Here are the pricing plans:

  • Lite ($69/month): Access 20+ tools for optimizing your SEO, SEM, and PPC campaigns.
  • Standard ($149/month): All in Lite, plus 3 users, branded reports, and extended interface and API credits.
  • Advanced ($299/month): All in Standard but for 5 users.
  • Enterprise ($499/month): All in Advanced, 7 users, and white label.

Key Takeaways

Serpstat gives SEO professionals the tools they need to improve visibility across all major search engines.

From analyzing competitors' rankings to uncovering hidden growth opportunities, Serpstat helps maximize ROI with actionable insights gleaned from real-time data.

Through advanced analytics and intuitive reporting features, it's no wonder why so many SEO experts rely on this versatile platform day after day.

7. Rank Math

Rank Math

Rank Math is a WordPress plugin that helps you optimize your blog posts for SEO. It allows you to easily add meta titles, descriptions, and keywords to your posts and automatically generate an XML sitemap. It can also help you find and fix broken links, add breadcrumbs to your pages, and more.

Over 1.7 million people use Rank Math to optimize their WordPress websites for SEO.

Key Features

  • XML sitemap: Generates an XML sitemap for your posts and pages so that search engines can better index them.
  • Meta tags: Automatically add meta titles, meta descriptions, and SEO keywords to your posts.
  • Schema: Optimizes your site for better search engine results with its built-in schema markup. Schema support for articles, products, recipes, events, videos, local businesses, FAQs, HowTo, and more.
  • Broken link checking: Scans your website for broken links and provides an easy way to fix them.
  • Content AI: Helps you optimize your content for search engine rankings with the help of AI by suggesting keywords to add to your articles and more.
  • SEO Analytics: You can view the keywords that your website is ranking for (Rank Tracker) and check up on your sitemap and indexing issues.
  • Google Index Status: Take control of your website's visibility on Google. Get comprehensive information about the index stats, including the last crawl time and much more! Monitor your post performance with ease – all from one single dashboard.


  • Free: Rank Math is 100% free and offers a basic set of features to help you optimize your WordPress website for SEO.
  • Pro ($59/year): Rank Math Pro adds additional features. Best for bloggers, solopreneurs, and individuals. You get unlimited personal websites and 15 free Content AI Credits. Track SEO rankings for 500 keywords.
  • Business ($199/year): to use on client websites (100). You also get 125 Content AI Credits and 10,000 SEO keywords tracked.
  • Agency ($499/year): all the features and additional licenses for client websites, more Content AI Credits, and tracked SEO keywords to include.


  • Ease of use: the setup wizard walks you through everything, and the plugin has a user-friendly interface that makes it easy to optimize your posts quickly. You can automatically transfer your settings from another SEO plugin like Yoast.
  • AI Assistant: Rank Math's AI assistant can help you write better SEO-optimized articles by suggesting the proper structure and keywords.


  • You can only optimize 15 articles per year with AI if you choose the Pro version.

Key Takeaways

Rank Math is the most powerful SEO plugin for WordPress. It helps you easily optimize your posts for SEO, generate an XML sitemap, and more.

The Pro version offers additional features like an AI assistant and unlimited personal websites. The plugin is easy to use and set up, making it ideal for anyone looking to improve the SEO of their WordPress website.

8. Ahrefs


Ahrefs is another powerful all-in-one SEO tool that can help you quickly optimize your website for better visibility in organic search. It offers a range of features, such as rank tracking, keyword research, competitive analysis, and site audit.

Ahrefs also offers a suite of useful SEO tools to help you quickly optimize your site for better rankings and improved visibility in organic search. It provides a comprehensive backlink analysis that can help you identify the quality of links pointing to your website and take action to improve them.

I use Ahrefs to track my website's rankings and links, identify new keyword opportunities, and analyze the competition.

Key Features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer


Ahrefs is powerful but very expensive and now charges with a “pay-per-click” model. For example, in the Standard plan, you only get 500 credits, so you can do 500 searches maximum. And each time you click on something, they remove 1 credit from your quota.

It could be a better user experience. They charge you more as soon as you go over your tiny quota, which is bad for an expensive service.

They have 4 pricing plans:

  • Lite ($99/month)
  • Standard ($199/month): you need at least the standard version if you're serious about SEO. The Lite version doesn't include ranking history, fresh SERP updates, Site Explorer to analyze your competitors, Content Explorer, and more.
  • Advanced ($399/month)
  • Enterprise ($999/month)

9. Google Keyword Planner

Google Keyword Planner

It is one of the free keyword research tools you can use. It is a part of the Google Ads platform that helps you generate keyword ideas for your advertising campaigns.

Keyword Planner tells you the competition for each keyword and its approximate cost per click. Even if it's optimized for your ads, you can use it to generate keyword ideas for organic searches.

FAQ: Best DIY SEO Software

Can I do SEO on my own?

Yes, you can do SEO on your own with the help of DIY SEO tools. There are many accessible and user-friendly SEO tools available online, such as Semrush and Surfer SEO, which provide essential insights into target keywords and keyword competition to help you create an effective SEO strategy.

With these helpful SEO tools, users can benefit from detailed analytics that usually requires expensive SEO professionals and agencies.

So if you want to optimize your website for better visibility in organic searches, DIY SEO is a great option!

Can I do SEO for free?

You can do it for free with the help of SEO tools such as the Google Search Console, Google Keyword Planner, Rank Math, and other free DIY SEO tools. These provide important insights into keyword competition to help you with SEO for free.

So if you want to optimize your website for better visibility in organic searches and you're a beginner in SEO, using a free DIY SEO tool is a great option!

Does Google have free SEO tools?

You can use Google Search Console, a free DIY SEO tool, and Google Keywords Planner. Indeed, Google Search Console is a free tool that helps you monitor and optimize your website's performance in organic search results.

In contrast, Google Keywords Planner helps you find target keywords and their search volumes. You can also use Google Analytics to track the progress of your SEO efforts.

What are the best free keyword research tools?

The best free SEO tools are Google Search Console, Keyword Planner, and Rank Math. The Google Search Console is the free SEO tool everybody uses. Free DIY SEO tools may be the best option if you're a beginner and have no budget.

What is the best SEO tool?

If I had to choose only 1 SEO tool, I would go for Semrush before Surfer SEO. Indeed, Semrush is one of the best SEO tools. It's powerful and user-friendly. It provides an in-depth website performance analysis, including backlinks, keyword research, site audit, and competitor analysis.

I recommend finding the keywords to target with Semrush before you can optimize your articles with Surfer SEO.

More than 10 million people used the Semrush SEO tool, including 30% of Fortune 500 companies.

Conclusion: Best DIY SEO Software

These are just a few of the best SEO tools out there. Each one has its own unique features and functions that can help you improve your website's organic visibility and rankings.

Depending on your needs, you can choose the one that best suits your budget and goals. Make sure to take advantage of the free trial offers that most of these tools provide as well. By doing so, you can try out a few different options before investing in one.

The Best DIY SEO tools:

  1. Semrush: best for off-page and on-page SEO.
  2. Surfer SEO: best for on-page SEO.
  3. Frase: AI writing software with SEO features.
  4. Rank Math: best free WordPress SEO plugin.

With the right DIY SEO tools, you can improve your website's organic visibility and rankings in no time.

Good luck!

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