Ranking on Google is crucial for any online business. Are you looking to stay ahead of the competition in 2024, or will you need to catch up? This ultimate guide compiles a comprehensive list of the best Google ranking software options to help you get more organic traffic and sales fast.
Our Top Picks
No time to read? Here is our pick of the top 3 Google ranking software we recommend you use in 2023:
- Semrush: the most popular on-page and off-page SEO tool used by 10M people and 30% of Fortune 500 companies. If you can only afford 1 SEO tool, take Semrush.
- Surfer SEO: best on-page SEO tool with NLP keywords and content score to create content that ranks. We use it in all of our articles.
- SE Ranking: affordable on-page and off-page SEO tool competing with Semrush. Consider using SE ranking if you are looking for an alternative to Semrush.
Recommendation:
First, find SEO keywords to target in Semrush before writing SEO-optimized articles with Surfer SEO. Then track your SEO performance and keep tabs on your competition using Semrush.
Dive into our detailed review to learn more about the best Google keyword ranking tools and what they offer.
What are the different types of Google ranking software available?
Google ranking software helps businesses optimize their SEO strategies and improve their website rankings, which can significantly impact online visibility and sales.
Each SEO tool offers unique features that will help keep you one step ahead this year. Here are the different types of Google ranking software available:
- All-in-One SEO tools: Semrush or SE Ranking. They offer keyword research, link analysis, content optimization, competitor analysis, position tracking, and more.
- On-Page SEO tools: choose Surfer SEO or Rank Math Pro to optimize your articles for SEO with a good structure. These tools tell you which NLP keywords Google expects to see and how often, based on your top competitors.
- AI Copywriting tools: use Jasper, Frase, Copy.ai, or ChatGPT to improve productivity when creating high-quality SEO content. Jasper lets you link your existing Surfer SEO account.
- Analytics tools: use Google Analytics and Google Search Console to track website traffic, bounce rate, and the performance of each page.
What is the best Google ranking software?
1 – Semrush
Best Overall
Semrush offers a comprehensive suite of tools ideal for small businesses and larger enterprises, giving you access to powerful features like keyword research, competitor analysis, backlink monitoring, website audit reports, and much more.
With its intuitive interface and powerful SEO features, it's easy to see why Semrush is one of my top choices when it comes to optimizing your website's performance in search engine rankings.
10M content marketers have used Semrush, including 30% of Fortune 500 companies.
Key Features
- Keyword Analysis: A tool for discovering relevant keywords for organic and paid searches.
- Competitor SEO Comparison: Evaluate your competitors' SEO strategies to identify areas for improvement.
- Backlink Monitoring: Observe incoming links to your site and enhance its reputation with link-building initiatives.
- Rank Monitoring: Keep tabs on search engine positions for target keywords.
- On-page Optimization: Conduct a review and improve the SEO of your pages.
- Content Strategy: Develop a data-driven content plan for maximum impact.
- Social Media Marketing: Increase your brand's visibility and reach by using a platform for posting and analyzing social media activity.
Pricing
Semrush offers three options, with an extra 17% saving for annual payments:
- Pro ($119.95/month): 5 projects, 500 tracked keywords, SEO, PPC, social media tools.
- Guru ($229.95/month): 15 projects, 1500 tracked keywords. Pro features + Content Marketing Toolkit + Historical data and more.
- Business ($449.95/month): 40 projects, 5000 tracked keywords. Guru features + Advanced functionalities.
Pros of Semrush:
- User-friendly interface.
- A comprehensive suite of features for boosting your website visibility and improving Google rankings.
- Offers robust keyword research and online ranking data.
- Trusted and highly rated solution in the SEO industry. Used by 10 million people, including 30% of Fortune 500 companies.
- Provides valuable metrics such as search volume and competition levels.
Cons of Semrush:
- The cost may be too high for small businesses that are getting started.
- New users may experience a steep learning curve, as with any SEO tool.
- Dealing with a large amount of data and features may overwhelm some users.
Key Takeaways
Semrush is a highly rated and user-friendly software solution for enhancing your website's visibility and Google rankings, offering a robust set of features.
Favored by 10 million users, including 30% of Fortune 500 companies, Semrush is a top choice for any online business looking to enhance its SEO results.
2 – Surfer SEO
Best On-Page SEO Tool
I use Surfer SEO on all my articles to know which keywords I should add and how often. The tool analyzes the top search results for the keywords you target and tells you what Google expects to see in your article if you want to have a chance to rank. I also use their Audit tool to optimize already published articles.
Key Features
- Content Editor: Streamline your content with Surfer SEO Editor, powered by AI. It tells you which NLP entities and keywords you should use in your articles.
- Audit: Analyze your current articles for superior on-page SEO optimization.
- Keyword Research: Gain data-driven insights for keyword research, shape your SEO strategy, and plan your content creation with topic clusters.
- Grow Flow: Surfer's AI platform guides you on the keywords to add to your content, new article ideas, and more. Connect your Google Search Console (GSC) and let the magic happen.
- Domain Planner: Find missed SEO opportunities on your website after logging into GSC, or analyze the estimated SEO performance of your competitors.
- SERP Analyzer: Explore the connection between your website's Google ranking and your on-page SEO efforts.
Pricing
Surfer SEO has several pricing plans available to suit the needs of different businesses. The Basic and Pro plans are great options for individuals and small businesses.
- Basic ($59/month): Write 10 articles, audit 20 pages, and optimize and track 2 sites.
- Pro ($119/month): Write 30 articles, audit 60 pages, and optimize and track 5 sites.
- Business ($239/month): Write 70 articles, audit 140 pages, and optimize and track 10 sites.
- Enterprise: Tailored pricing and limitations for enterprise-level needs.
Recommendations:
- Taxes: They charge VAT if you're eligible. If you have a company, contact their support team and mention your VAT number so that they can stop charging your local VAT.
- Annual plan: Pay annually and get 17% off. Also, your Content Editors (CE) reset each month. If you switch to yearly payment, you can access all your expired content editors and get an annual quota; your CEs expire after 1 year, not every month. For example, in the basic plan, you can write 120 articles per year with an annual plan whenever you want in that year!
Pros of Surfer SEO
- Easy to use and understand.
- Artificial Intelligence: Innovative tools using AI, such as Content Editor and Site Audit, give you actionable advice to help you rank.
- Valuable Insights: The Grow Flow feature provides recommendations on what keywords to add to your existing articles to improve the SEO of your content.
Cons of Surfer SEO
- Pricing: you only get 10 content editors per month with the Basic plan at $59/month. You can only write and optimize 10 new monthly articles for this price. An annual plan and a VAT number reduce it to $49/month. However, I managed to get an excellent ROI as the tool helped me rank on Google.
Key Takeaways
Surfer SEO is a powerful and popular on-page SEO tool I use on all of my articles. It offers a variety of features to help optimize website visibility and Google rankings, such as the Content Editor, Audit, Keyword Research, and Grow Flow.
If you want to maximize your chances of ranking on Google, Surfer SEO can help you reach your goals.
However, the price may be high for some individuals and small businesses. Nevertheless, if you can afford it, the insights and recommendations provided by the tool are invaluable.
Consider getting an annual plan to get a bigger bang for your buck.
3 – SE Ranking
Affordable SEO Ranking Software
SE Ranking is a powerful and affordable SEO ranking software that helps businesses improve their search engine results. It provides users with keyword rankings, technical SEO, keyword data, and other valuable tools to help them optimize their websites for better visibility in Google's SERP.
SE Ranking's comprehensive suite of features makes tracking your website's progress easy with detailed analytics and reports on your keyword rankings.
You can manage various SEO tasks, such as optimizing content for specific keywords or monitoring backlinks.
In addition, the software also offers valuable insights into competitor analysis so you can stay one step ahead of the competition.
Key Features
- Keyword Rank Tracker
- On-Page SEO Checker
- Website Audit
- Competitor Analysis Tool
- Backlink Checker
Pricing
This affordable Google ranking software offers three packages starting at less than $50/month, with additional discounts for annual subscriptions:
- Essential ($39.20/month): 10 projects and 1 user, track 250 keywords.
- Pro ($87.20/month): unlimited projects and 3 users, track 1000 keywords.
- Business ($191.20/month): unlimited projects and 10 users, track 2500 keywords.
Pros
- User-friendly: Dashboards provide a quick overview of rankings with Summary, Detailed, and Overall views.
- Content Marketing: offers a task list for on-page optimization, keyword analysis, content planning, and more.
- Analytics Integrations: Integrates with Google Analytics and Google Search Console for comprehensive dashboard viewing.
- Social Media: dashboard for Facebook, Twitter, and other platforms for an overview of your social media marketing efforts.
Cons
- Accuracy: traffic estimation can sometimes be off, like with many other SEO tools.
- Reporting: SE Ranking's keyword research tool is more basic than other leading SEO tools like Ahrefs.
Key Takeaways
SE Ranking offers a comprehensive suite of SEO tools that empower you to take control of your online presence.
Whether you're looking to conduct competitor and keyword research, create and optimize your content, or monitor your traffic and rankings, SE Ranking has everything you need to succeed.
Moreover, this all-in-one Google ranking software is priced competitively, making it a cost-effective alternative to more expensive tools like Semrush or Ahrefs.
Try SE Ranking today and start making your mark online.
4 – Jasper
Jasper AI is a cutting-edge AI copywriting tool that leverages artificial intelligence to streamline your website's SEO efforts.
By automating the process of writing compelling articles, SEO titles, and meta descriptions, Jasper AI copywriting software helps to enhance your website's organic search visibility and drive more targeted traffic.
Key Features
- AI Copywriting: Automate copywriting with AI and natural language processing (NLP).
- Integrations: Integrate with Surfer SEO for better search engine optimization on top of Grammarly and Copyscape.
- Commands: instruct Jasper to write for you with specific commands.
- Templates: Use templates to generate SEO-friendly content quickly.
- Jasper Chat: interact conversationally by asking Jasper to write content for you and include your SEO keywords.
Pricing
Jasper AI is available in two pricing plans, Boss Mode and Business. In Boss Mode, the pricing depends on the number of words generated per month. Business pricing depends on the number of users and feature set.
- Boss Mode ($49+/month): 50,000+ words/month to write long-form articles, Jasper Chat, 50+ templates, Compose & Commands features.
- Business: Custom pricing. For more than 5 users. Advanced features tailored to teams and premium support.
Read more about Jasper AI pricing in our dedicated article.
Pros
- Intuitive interface: the user-friendly dashboard provides a simple overview of your documents and their progress, with easy access to key features and templates and a Google-style content editor.
- Productivity: you can create unique content much faster with Jasper AI.
- Templates: efficient templates help you get the job done quickly.
- SEO: Content generated by Jasper AI is unique and SEO-friendly when you use it with Surfer SEO.
- Integrations: Integrate with Grammarly, Copyscape, and Surfer SEO.
Cons
- Pricing: While Jasper AI boasts a wide range of features, its pricing can be on the higher end. Jasper bills you for every AI word generated, even if you don't use it. Also, you need to pay for a separate Surfer SEO account; Jasper doesn't offer it by default.
- Accuracy: As with any other AI copywriting software, you should do fact-checking. Jasper AI is still learning and not 100% accurate.
- Assistant: Jasper helps you create marketing copy faster, but it's not a magic bullet that will write an entire article in 1 click that ranks. You should see it as an assistant to help you in your writing.
Key Takeaways
Jasper AI is a powerful copywriting tool that helps you to create engaging content faster while optimizing it for SEO.
With its Surfer SEO integration, Jasper AI is the ideal tool for anyone looking to boost their website's SEO performance and maximize their SEO efforts.
Optimize your content today for maximum reader engagement and search engine rankings.
5 – Frase
Frase is a powerful SEO optimization tool that streamlines the creation of high-quality, optimized content.
Say goodbye to the hours you used to spend on research, writing, and optimization. With Frase AI copywriting software, you can now produce top-notch SEO content much faster.
30,000+ businesses use Frase to create better content and reach more people with their message.
Key Features
- Streamlined Content Creation: Frase streamlines the content creation process by generating SEO-focused content briefs for your writers.
- Effortless Collaboration: Effortlessly share and collaborate on documents with your writing team.
- Data-Driven Insights: Integrate Frase with Google Search Console to access comprehensive content analytics.
- Precision Content Optimization: Frase's content scoring system guides your writers to create optimal articles for your target keywords.
- Real-Time Project Updates: Stay up-to-date on the progress of your projects with the ability to track writer assignments and update status.
- Customizable Templates: Create your own custom templates to ensure your content meets specific guidelines.
- Intuitive Editing Experience: Frase's content editor comes with all the essential features of a top-notch word processor.
- Organized Document Management: Easily manage projects and collaborate with your team using Frase's project folder feature.
- Comprehensive Outline Generation: Compose comprehensive outlines for your articles using Frase's advanced outline builder, using sources like Autosuggest and People Also Ask.
Pricing
Frase works with 3 plans and a limited amount of AI words you can create unless you buy the extra $35/month “Pro Add-On” for unlimited AI words.
- Solo ($14.99/month): 1 user, write and optimize 4 articles, including 4000 AI words per month.
- Basic ($44.99/month): 1 user, 30 articles/month, 4000 AI words/month.
- Team ($114.99/month): 3 users, unlimited articles, 4000 AI words/month.
Pros
- Friendly pricing: Good value for money.
- AI copywriting: Write SEO-optimized content with AI.
- User-friendly: Intuitive editing experience.
- Data-driven: Useful data-driven insights with Google Search data.
Cons
- Quota: Limited AI words without the Pro Add-On.
Key Takeaways
Frase is the ideal solution for those in the content creation and SEO fields. It streamlines the writing process, allowing you to produce impactful content faster.
Unlike Semrush, which is more of a keyword research tool, Frase lets you write content briefs and helps you optimize your content to rank higher in search engine rankings.
With its innovative optimization and analytical capabilities, Frase ensures you stay ahead of the competition.
Experience the power of Frase for yourself and discover how it can elevate your SEO efforts.
6 – Rank Math
Transform your blog into a search engine powerhouse with Rank Math, the ultimate WordPress SEO plugin.
Effortlessly optimize your content with meta titles, descriptions, and keywords, while automatically generating an XML sitemap to ensure complete website coverage.
Say goodbye to broken links and hello to organized, easily navigable pages with breadcrumb trails.
Key Features
- XML Sitemap Generation: Ensure search engines can easily index your pages and posts with a generated XML sitemap.
- Meta Data Optimization: Effortlessly add meta titles, descriptions, and keywords to your posts with automated optimization.
- Schema Markup: Boost your search engine results with built-in schema support, including articles, products, recipes, events, videos, local businesses, FAQs, HowTo, and more.
- Broken Link Prevention: Avoid hindering your website's performance with regular scans for broken links and an easy-to-use solution for fixing them.
- AI-Powered Content Optimization: Elevate your content for better search engine rankings with the help of AI-driven keyword suggestions and more.
- In-Depth SEO Analytics: Stay on top of your website's ranking performance with the Rank Tracker, sitemap analysis, and indexing insights.
- Google Index Monitoring: Take control of your website's visibility on Google with comprehensive index status information, including the last crawl time and much more – all from one central dashboard.
Pricing
Unleash the Full Power of SEO with Rank Math:
- Free Plan: Get started with a comprehensive set of SEO tools at no cost. It is ideal for small websites and those who are just starting to optimize their online presence. [100% Free].
- Pro Plan ($59/year): Elevate your SEO game with advanced features and unlimited personal website licenses. Get 15 free Content AI Credits. Track SEO rankings for 500 keywords. Perfect for bloggers, solopreneurs, and individuals seeking to boost online visibility.
- Business Plan ($199/year): Streamline your client work with the power of Rank Math Business. Optimize up to 100 client websites and track the performance of 10,000 keywords.
- Agency Plan ($499/year): Maximize your agency's SEO potential with the ultimate Rank Math package. Benefit from advanced features, unlimited client website licenses, and more keywords to track.
Pros
- Friendly pricing: you can use the plugin for free, and the Pro version is affordable.
- Unlimited website licenses: The Pro plan allows you to optimize an unlimited number of personal websites.
- AI-powered content optimization: Improve your search engine rankings with the help of AI-driven keyword suggestions and more.
- In-depth analytics: Keep track of your website's ranking performance with the Rank Tracker, sitemap analysis, and indexing insights.
Cons
- WordPress plugin: if your site is not on WordPress, Rank Math is not an option.
- Content AI credits: You only get 15 content AI credits with the Pro plan to optimize 15 articles per year with the help of artificial intelligence.
Key Takeaways
Rank Math is a comprehensive SEO plugin for WordPress sites that makes it easy to optimize your content for better search engine rankings. It features automated metadata optimization, XML sitemap generation, NLP keyword suggestions, and extensive SEO analytics.
Join the over 1.7 million satisfied users who have already taken their WordPress SEO performance to the next level with Rank Math.
7 – Ahrefs
Ahrefs is a suite of SEO tools designed to help you grow your online presence and search engine rankings. It offers keyword research, backlink analysis, competitive analysis, content optimization, and more.
Ahrefs is an all-in-one SEO solution for any website or blog. If you can afford its steep price, it's definitely worth the investment.
With Ahrefs, you can easily keep track of your competitors' strategies and determine what's working for them and what isn't.
Key Features
- Site Explorer: see your competitor's backlinks, organic search traffic, top pages, and more.
- Keywords Explorer: discover high-value keywords with low competition and topics relevant to your business and target audience.
- Site Audit: identify and fix technical SEO issues on your website.
- Rank Tracker: track your keyword rankings and compare them to those of your competitors.
- Content Explorer: discover new topics and high-performing content in your niche. They have more than 11 billion pages in their index, with 40 million new pages discovered every 24h.
Pricing
- Lite ($99/month): This option offers a basic set of features to kickstart your SEO journey.
- Standard ($199/month): This is a must-have for anyone serious about their search engine optimization, offering features not included in the Lite version, such as ranking history, updated SERP insights, competitor analysis with Site Explorer, and the powerful Content Explorer.
- Advanced ($399/month): ideal for businesses that want even more robust SEO capabilities.
- Enterprise: For maximum SEO impact, the Enterprise plan is available starting at $999/month. This option provides businesses with the highest level of features and support.
Pros
- Powerful: Ahrefs provides robust, comprehensive SEO tools and resources to help you with all aspects of your SEO efforts.
- Comprehensive: Ahrefs covers everything from keyword research to backlink analysis, giving you a complete picture of where your site stands in the SERPs.
Cons
- Price: Ahrefs is one of the more expensive SEO solutions on the market.
- Quotas: They introduced a “pay-per-click” pricing model with quotas. For example, with the Standard plan, you can only do 500 searches per month, and they deduct from your quota any time you click on something. Ahrefs can also generate detailed reports, but there's a limit to the number of lines you can export.
Key Takeaways
Ahrefs is one of the leading SEO tools in the industry. It's powerful, comprehensive, and feature-rich but does come with a steep price tag.
It's ideal for businesses that take their search engine optimization seriously and need access to advanced features such as competitor analysis, ranking history, updated SERP insights, and content discovery.
8 – Serpstat
Serpstat is a comprehensive SEO platform that supports search engine optimization professionals with keyword research, analysis, and more. With over 50 tools, this platform is widely used by over 800,000 professionals and companies like Shopify, Deloitte, and Samsung.
Key Features:
- Keyword Research
- Rank Tracking
- Competitor Analysis
- Backlink Analysis
- Site or Page Audit
- Content Analysis
- Keyword Trends
Pricing
Serpstat offers four pricing plans, from $69/month to $499/month. You can save up to 20% by opting for an annual plan. Each plan provides access to a different set of tools and features, so you can start with the Lite plan ($69/month) and upgrade as your business grows.
- Lite ($69/month): Unlock more than 20 tools to maximize your SEO, SEM, and PPC campaigns.
- Standard ($149/month): includes everything in the Lite plan and adds the ability for 3 users, branded reports, and more API credits.
- Advanced ($299/month): includes everything in the Standard plan for 5 users, while the
- Enterprise ($499/month): it has all the features of Advanced, 7 users, and white label options.
Key Takeaways
Serpstat is an essential tool for SEO professionals seeking to increase their website's visibility and improve ROI. With real-time data analytics, intuitive reporting, and actionable insights, it's no wonder why this platform is relied on daily by so many SEO experts.
9 – Google Search Console
Google Search Console is a free tool offered by Google to help search engine optimization professionals and website owners monitor their site's performance and presence in Google searches.
With Google Search Console, you can track keyword positions, monitor your website's indexing status, and optimize for maximum visibility in the search engines. It also provides insights into how your content is performing, allowing you to make strategic changes to your campaigns and optimize for maximum visibility in the search engines.
All website owners should use Google Search Console; it's that simple.
10 – Google Analytics
Google Analytics is one of the most powerful and comprehensive free SEO tools available to search engine optimization professionals.
Connected to Google Search Console, it allows you to analyze website traffic and organic search performance, uncover insights into user behavior, and monitor the impact of content marketing tools.
With Google Analytics, it's easy to understand how visitors interact with your website and make informed decisions based on the data.
Google Analytics also includes helpful features like segmentation, custom reports, and dashboards that help you identify areas for improvement. Plus, with its collaboration tools, you can easily share insights with team members or clients.
11 – Google Keywords Planner
Google Keyword Planner is a free tool offered by Google Ads that SEO professionals can utilize to identify valuable keywords for their optimization efforts.
With the help of Google Keyword Planner, you can research and analyze search volume, competition level, and keyword opportunities, giving you a comprehensive keyword database to work with.
FAQ about Google Ranking Software
How does Google's ranking system work?
Google's ranking system determines the relevance and importance of websites and pages in response to Google searches. It uses various ranking factors, such as the relevance of the keyword, the website's authority, and user behavior to assign a keyword ranking position.
The keyword ranking position ultimately affects the website's visibility in the search results.
How can I check my Google ranking?
One of the best ways to check your Google ranking is to use keyword rank tracking software such as Semrush. The tool provides valuable insights into the overall SEO performance of your website.
You should also use Google Search Console, one of the free tools offered by Google, to monitor your website's presence in Google searches.
What is the best Google Ranking Software?
Semrush is the most popular all-in-one Google ranking software, offering excellent value for money. Ahrefs is also very powerful but expensive, with tight usage quotas.
Which SEO Tools Should I Use?
Use Semrush to find the SEO keywords to target and then optimize your articles with Surfer SEO. If you need help with writing your texts, consider using Jasper AI.
Can you pay for Google ranking?
No, you cannot pay for Google ranking directly. However, you can use keyword ranking tools and other link-building or technical SEO techniques to improve your website's ranking in search results.
What is rank-tracking software?
Rank-tracking software is a must-have for SEO professionals and digital marketers. It allows you to meticulously track the keyword ranking position of your website or webpage in search engines like Google.
You can evaluate how well your strategic efforts are performing and identify areas that need improvement and make necessary adjustments to maximize results.
By utilizing this powerful tool alongside other rank checker tools, you can be confident that no stone will go unturned when it comes to optimizing success!
How Do Rank Tracker Tools Work?
Keyword rank checker tools use advanced algorithms to crawl the internet, analyze data, and monitor changes in keyword ranking positions. These tools extract relevant information and present them in an organized and easy-to-interpret manner.
By using a rank-tracking tool, you can quickly identify any significant changes in rankings and take the necessary steps to boost your website's visibility.
Moreover, you can also uncover opportunities to improve your SEO performance while getting better insights into competitors' data.
What is Google SEO ranking?
Google SEO ranking is the position a website or page occupies in Google search results for a given keyword or query. The higher the ranking, the more likely it will appear on the first page of search results when a user searches for that keyword.
Factors such as the keyword's relevance, website authority, and user behavior determine this ranking.
By using keyword ranking software such as Semrush, you can track your rankings for relevant keywords over time. This will help you get a clearer picture of your optimization efforts and make necessary adjustments.
How much does it cost to rank #1 on Google?
Ranking #1 on Google is not a one-time cost; it requires ongoing effort and investment. SEO professionals, digital marketers, and website owners must continuously monitor their keyword rankings to stay at the top of the search results.
To do this, they need powerful rank-tracking software such as Semrush or Ahrefs.
Conclusion – Best Google Ranking Software
If you want to achieve the highest ranking on Google, investing in a reliable keyword rank-tracking tool is essential. Semrush and Ahrefs are the two best-in-class software options for monitoring your website's SEO performance.
Surfer SEO and SE Ranking also offer great features for optimizing content for better rankings.
You can try any of these tools to get the most out of your SEO efforts and rank higher on Google:
With these tools at your disposal, you can rest assured that no stone will be left unturned when it comes to improving your search engine visibility!
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