3 Best Ubersuggest Alternatives – Keyword Research Tools (2024 Update)

ubersuggest alternative, Neil Patel

By Ecombridges    •   Updated January 1, 2024

When starting and managing an eCommerce business, or any entrepreneurial endeavor, marketing will be vital to the success of your business. People must know about your business and your products and services. If nobody knows about your business, then you will have no sales. If you are looking for the best Ubersuggest alternative, you have come to the right place.

In this guide, you will learn about the top 3 alternatives to Neil Patel's Ubersuggest SEO tool to help you drive more organic traffic to your site and make sales.

TIP | The leading tools you need to start and grow your online business. We use them ourselves:

Many tips and tricks exist, and learning which of the best SEO audit tools will bring the most outstanding results is essential.

Every marketing tool has advantages and disadvantages for your business. One of them may be highly effective for other companies, but if you are misusing it or without the purpose it was designed for, it may not bring value to your business.

The answer that I would give to the following question related to SEO: “Should you use Ubersuggest or alternatives?” is: yes, you should use Ubersuggest if you have a low budget.

However, if you're looking for the best tool on the market and have deep pockets, Ahrefs is the tool you need.

You should try many SEO marketing tools to see if it brings the desired results. Ubersuggest is one of the latest and least expensive SEO tools; Ahrefs, Semrush, and Moz Pro are the most well-known alternatives.

If you plan to use a keyword research tool, the first step that you must take is to learn about each tool and what it offers. First, let's talk about Ubersuggest.

Rundown of Ubersuggest

ubersuggest neil patel
Ubersuggest website, Neil Patel's SEO tool

In the world of digital marketing, SEO is king. If you have a competitor driving more sales than you, this is probably happening because they are better at implementing a solid SEO strategy. Ubersuggest is Neil Patel's keyword research tool with a 7-day free trial. This tool lets you optimize your SEO to reach your target customers better.

Neil Patel's Ubersuggest is a keyword tool that can help drive organic traffic to your webpage, mainly via searches on Google. Optimizing your keywords will put your page at the top of the search results.

Are All These SEO Tools Free?

Free Ubersuggest alternatives

No, all of these well-known tools are not free. Most offer a free trial for a few days to a month to access all their tools, except Ahrefs, with its previous 7-day trial for $7 (discontinued in 2022). They all have a paid version that can bring your SEO work to the next level.

To find a free tool, you'll probably have to look at new Ubersuggest alternatives that are less established in the market and may offer a lower value proposition. There are plenty of free SEO keyword tools available on the Internet, many focusing on just a few aspects of SEO, with often unexpected keyword results you're not sure you can trust.

Ahrefs is an exception. They are leaders in the market for SEO and offer plenty of free tools, as we will cover in this guide.

As the one managing your marketing, you must ask yourself whether you will need a paid version. You must make this financial decision carefully as most of these prominent SEO tools are expensive. It would help if you weighed the pros and cons. Use a pros and cons chart and write down everything you can think of.

Free vs. Paid Option Questionnaire

free vs paid seo marketing tools

Before deciding whether you will only use the free trial or also the paid version of any SEO service, here are questions to ask yourself:

  • What is my budget?
  • Does the business have an allotment for this?
  • Have I used an SEO tool before?
  • If so, does my SEO strategy need a boost?
  • Do I have a forecasted ROI for this tool? Click here to determine your ROI.

You need to do what is in the best interest of your business. If your answers warrant the purchase of a keyword tool, it would be in your best interest to utilize the paid version.

Restricting yourself to the free version when you need the paid version is foolish if you want to take your business to the next level.

What Are the Benefits of a Free Keyword Tool?

Have you ever found that you cannot formulate the words in your internet search? Good news! You are not alone. However, you should not take that approach in SEO. Every word you choose must be optimized so that when someone searches on Google, they receive one of your pages.

A less expensive keyword tool like Ubersuggest will put you in control to drive traffic to your business. You should consider the paid version as part of your marketing budget.

What Are the Benefits of a Paid Keyword Tool?

benefits of a paid SEO tool

You no longer have to deal with an SEO keyword tool giving you generic keywords that are available to the masses. With a paid version of an SEO keyword tool, you will receive all the targeted keywords and tools that will help you grow your digital presence with analytics to prove your expected results.

With a paid keyword tool, you will typically get professional guidance. Many SEO keyword tools provide that guidance, but each one offers a different level of advice.

So, it is crucial to research how much guidance you will receive and determine if the service you are paying for will guide you the way you need.

What Are Ubersuggest Alternatives That You Can Use?

There is a wide array of available keyword tools. Three that are reputable are Ahrefs, Semrush, and Moz Pro.

You will want to choose a keyword tool that will deliver results. Choosing trusted and reliable tools is essential because every second your webpage is active is an opportunity for a potential customer to find your page.

Selecting an SEO keyword tool that brings your webpage the most significant traffic volume is in your best interest.

1. Rundown of Ahrefs – Ubersuggest Alternative

Ahrefs, a strong Ubersuggest alternative
Ahrefs is a robust Ubersuggest alternative, much more expensive but very powerful.

Ahrefs is an SEO tool that has an almost free option and a paid option, and it is an excellent Ubersuggest alternative. In the past, they used to offer a free trial version of their main set of tools. Still, as too many people were abusing their system and to be able to allocate their resources to serve paying customers, they decided to offer their trial version not for free but for just a few bucks. Therefore, until 2022, they offered a 7-day trial for $7.

Ahrefs specializes in packages that increase your SEO strategy. They classify the package as the All-in-one SEO toolset.

Five main tools

The toolset has five main tools, which are:

  1. Optimizing your website: Site Audit
  2. Analyzing your competitors: Site Explorer
  3. Studying what people are searching for: Keywords Explorer
  4. Learn from your industry's top-performing content: Content Explorer
  5. Track your ranking progress: Rank Tracker

The strategy by which Ahrefs uses the tools in their toolset is by one, conducting a site audit. Two, using a site explorer. Three, offering a keywords explorer. Four, performing a content explorer. Five, utilizing a rank tracker.

Deciding between their limited free and paid versions is an important decision. Here are some highlights between the two.

For the “free” version, one of the main advantages you will receive is the ability to add Ahrefs to your existing website. They claim they will improve your website's SEO performance and get more traffic from search.

Ahrefs Review – Standard Plan

I tried the 7-day free trial of their “Standard” plan priced at $199/month(!), mainly to use Site Audit, Keywords Explorer, and Content Explorer. I'm impressed by the value I get from these tools, enabling me to find attractive SEO keywords much more quickly than with other tools I tested, such as Moz Pro. You can add filters and export data very quickly, see which keywords your competitors rank for and optimize your site.

However, it comes with a very steep price. Indeed, Ahrefs is the best tool I have tested so far, but the price is kind of shocking. They justify this by the fact they browse the whole Internet as Google does to feed their tools with new data, unlike competitors who limit themselves to buying data from external providers.

You may wonder if this Ubersuggest alternative is worth the hefty price tag. In the world of SEO tools, Ahrefs is like a Ferrari: very powerful but expensive, and you may need a bit of time to get used to their advanced tools.

Ahrefs Overview

For the paid service, you receive a variety of services, starting at $99 per month and going all the way up to $999 per month. Each plan has different offerings, with each level receiving more within each category.

As previously discussed, here are some of the categories of offerings:

  • Site Audits
  • Rank Tracker
  • Site Explorer
  • Content Explorer
  • Keywords Explorer
  • Alerts

On top of their discontinued 7-day free trial and paid version to access all their tools, Ahrefs recently introduced a free set of SEO tools you can use. It's limited in functionality, and they use it to get more people to register for their paid plans, but it offers excellent value for free, including:

  • Webmaster Tools
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • SERP Checker
  • Keyword Rank Checker
  • Keyword Difficulty Checker
  • Website Checker
  • And many more!

2. Rundown of Semrush – Ubersuggest Alternative

semrush is an ubersuggest alternative
Semrush website, a significant competitor to Neil Patel's Ubersuggest

Semrush is an SEO tool that focuses on their paid service but does offer a free trial. This is an excellent opportunity to discover whether this Ubersuggest alternative will be the perfect fit for your business or website.

Semrush says that it will grow your online visibility. On all key channels. From just one platform.

That platform includes:

  • 50+ tools on SEO
  • Content marketing
  • Competitor research
  • PPC and social media marketing
  • Helping you attract and grow your audience online faster

Semrush focuses heavily upon moving you to being a paid customer. This revenue strategy makes it an excellent platform for customers with beginner and intermediate experience with SEO platforms. It has a free trial but does not offer much as an introductory.

Beginners can use their toolkit as a test service to determine if Semrush is a service that they would like to use. Those with intermediate experience can also find value in the free trial because they can test the service with their previous knowledge and determine if Semrush is a good fit.

If a beginner decides to use Semrush, it would be advised if they had a developed plan in place before using the free trial. Since the free trial would be for a specific time, they should know precisely the keywords they want to test to use all the time allotted to them on their chosen keywords. Their paid plans go from $120 to $450 per month, which is pretty steep compared to Neil Patel's Ubersuggest.

3. Rundown of Moz Pro – Ubersuggest Alternative

Moz Pro, a great Ubersuggest alternative
Moz.com website, another top Ubersuggest alternative

Moz Pro is another solid Ubersuggest alternative, and it is an SEO tool that provides a 30-day free trial. They are very transparent about this and give this information on the browser's tab. This includes security, particularly for beginners who want to decide whether Moz Pro is the best fit for their business or website.

If you choose to test out Moz Pro, it would be advised to have a list of keywords that you would like to test, but with a 30-day free trial, this is unnecessary. The trial period gives you the power to learn about this tool before choosing keywords to test.

SEO toolkits are great for discovering new keywords, so users of Moz Pro can go into the free trial period to understand those benefits.

Is Moz Pro the right service for you as an Ubersuggest alternative? Here are some offerings they provide:

  • Keyword research
  • Rank tracking
  • Site crawl
  • Content optimization
  • Link research
  • Analytics & reporting

From my own experience using their free trial, I can say that I like their Keyword Explorer, which lets you find keyword opportunities with a priority score according to search volume, difficulty with SERP competition, and organic CTR. You even get keyword suggestions but finding good opportunities is much more complicated than with the filters of Ahrefs.


SEO tools can be a catalyst for your business or webpage. Ubersuggest, Ahrefs, Semrush, and Moz Pro are reputable options that can bring powerful results. You will need to determine your goals and research which tool kit is the best fit for you.

Every option has capabilities in its free plan, but each will push you to move to the paid version. Marketing comes with a cost, but the results of your investment can make it worth your while.

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