Can You Change Your Store Name on Shopify? Advanced Guide (2024)

can you change your store name on shopify?

By Ecombridges    •   Updated January 1, 2024


Do you know what gives your customers the first impression of your business? Your business name. Yes, the name you choose for your business greatly determines if your customers will remember it or even want to visit and buy from your shop. This is why all entrepreneurs must choose their store name wisely, whether it is a physical shop or an online store.

You might be wondering, “can you change the name of your Shopify store?“. The short answer is Yes! This guide will teach you how to change your Shopify store name easily.

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When creating a Shopify account, the first step you will need to do is choose your store name. The platform automatically generates your Shopify store URL, usually in the format:

Yet, the name generated may not appeal to your preferences or your company logo. In such cases, you might consider renaming your store with a more appealing name.

As previously mentioned, the real question is: Can You Change Your Shopify Store Name? Yes, it is possible to change your Shopify store name. This article will guide you on when and how to change your store name on Shopify step by step. Read on!

When Should You Change Your Shopify Store Name?

can you change the name of your shopify store

The store name you choose for your Shopify account greatly determines the store's growth. A good Shopify store name makes the brand more unique than other similar brands and delivers a meaningful message about your brand. In turn, this bridges the gap between you and your customers.

Therefore, to generate more traffic to your store, you should choose a good name for your store. In addition to impressing your buyers, customers should easily remember your Shopify store name, motivating them to come back next time.

So how can you tell it is time to change your Shopify store name? Consider the following three circumstances that require you to choose a new store name:

1. Your Store Name is Similar to Competitors

how to change store name on shopify: don't be confusing

When you use a Shopify store name similar to your competitors, you easily confuse your customers and potential clients. Furthermore, using a store name used by other(s) can negatively affect your SEO score on different search engines.

Therefore, to ensure that your brand stands out and attracts more customers, you should change your Shopify store name and use one that is catchy and unique.

2. Your Store Name Follows a Short-Term Trend

your online store naming should not follow short term trends

It is no secret that trends greatly influence a business. And including these trends in your store name can lead to significant growth in your business. However, trends are usually short-lived, with new stereotypes and groups emerging.

Due to this, you might realize that the trend you use no longer appeals to your customers. In such cases, you should change your store name to match current trends or other more appealing subjects.

3. Your Current Store Name is Unclear

don't be confusing when choosing a name for your brand

Take a closer look at your store name. Does it appear confusing? Or is the name unclear or hard to pronounce? If your Shopify store name is not easy to understand, it can negatively impact the recognition and growth of your business.

Therefore, if you notice that your store name has an odd spelling or is challenging to pronounce, consider changing it. This is especially important if your store name has a native name, yet you are targeting the international market.

Can you change the name of your Shopify store?

How to Change Store Name on Shopify

You need to distinguish between the name of your Shopify store and the URL of your store, which also includes that name, which Shopify calls your Shopify username.

Shopify Store Name

Indeed, you can change your Shopify store name easily in your admin dashboard settings. This is the name used for your store title if you don't have a logo and the one you see at the top of your admin panel.

To change your Shopify store name, go to “Settings>General” and update your store name in the dedicated field. We provide step-by-step instructions at the bottom of this article if you need more guidance on changing your Store's name using the website or the Shopify mobile app.

Shopify Username

However, you can't change your Shopify username easily. Your username is the one you see in your store's URL. As previously mentioned, when you create your store, Shopify automatically generates a store URL in the format:

shopify username in the address bar

The first part (yourstorename) is your Shopify username; it is not customizable and cannot be easily changed. Technically, it's your subdomain. The second part, “” is the domain name owned by Shopify, used for all the stores they host.

Therefore, you cannot change your Shopify username included in your store's URL as long as you keep the subdomain as your shop's public-facing URL. In other words, if you want to keep your store URL in the format “,” you cannot change it unless you're ready to duplicate your store into a completely new account you create.

If you would like to remove the ‘' part, such that your URL matches precisely with the store name, you can achieve this by following either of these two methods:

Method 1: Buy a Professional Domain Name

buy a professional custom domain name for your online store

Transfer to your Shopify store the domain name you bought from an external domain name registrar such as Namecheap or GoDaddy. Then set this domain to be your actual primary domain.

When doing this, you will change the public-facing URL for clients and customers, following the format It's much more professional for your customers than a “” address.

shopify store name: custom url

Alternatively, you can buy a domain name directly from Shopify, but we don't recommend that. If one day Shopify closes your account for violating their AUP (Acceptable Use Policy), you want to keep access to your domain name.

Only the Shopify store owner will be able to see the “” part. Therefore, your customers will see the public-facing URL, but your store's Shopify domain remains the same in the backend:

However, that shouldn't be a problem because this “” URL is never customer-facing.

If you want a perfect match between your internal store URL and your store name, you'll have to use method 2 below.

Method 2: Duplicate Your Store

to change your shopify store username, duplicate your store

Sign up for a new Shopify account. Then, register for a custom (or personalized) domain using your new store name.

You can add your custom domain to Shopify in Online Store>Domains and select it as your primary domain.

Also, remember to do a complete Shopify migration to your new store; otherwise, you will risk losing what you have done so far. You can follow Shopify guidelines in their help center to backup and duplicate your store.

That way, you will have an internal store URL as “” and a customer-facing URL as “,” using your custom domain name purchased from Shopify or an external domain name provider.

How to Change Store Name on Shopify: Step-by-Step Instructions

If you are not really bothered by the ‘' part and only want to change the name of your shop, you have two options of how to go about this:

A. Using the Shopify admin website

B. Using the Shopify mobile app

A. Using the Shopify Admin Website

  1. Log into the admin page of your Shopify account.
  2. Click on the settings icon, which is usually located at the end of the left navigation menu.
  3. Choose the ‘General' setting.
  4. Under the ‘Store details' option, you will see the current name of your shop. Change this name and replace it with your preferred store name. Click on the name and type in your new name.
  5. Click ‘Save.' It will update your shop's name. To confirm the results, click on ‘Dashboard' to go back to the homepage and check that you see the new name.
go to the general settings to change your shopify store name
change shopify store name in general settings

B. Using the Shopify Mobile App

These step-by-step instructions can be applied on any mobile phone, regardless of whether it uses the Android or iOS operating system.

  1. Open the Shopify app on your device.
  2. Click on the ‘Store' icon at the page's bottom right corner.
  3. Click on ‘Settings.'
  4. Under the ‘Store' option, click on ‘General.'
  5. Under the store details sections, you should see your current store name. Delete this name and replace it with your new, preferred store name.
  6. Click the ‘Save' button to save these changes and apply your new name.

Conclusion – Change Your Shopify Store Name

Choosing the name of your Shopify store is one of the most important decisions you will make when creating an account.

While the platform automatically generates your “” URL with your username, you can't update it unless you create a new Shopify account. However, you can easily change your Shopify store name to fit your preferences and company logo.

Changing the name of your Shopify store could be just what you need to bring about the business growth you have always wished for.

So follow the step-by-step instructions in this article on how to change your Shopify store name and boost more sales for your business!

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